Quick Response Codes Making A Comeback

Dated: 05/01/2015

Views: 1310

Image titleAsk a buddy to scan a QR Code and you might get a baffled look in return. 

A once hot new technology that didn't quite catch on is getting a second wind and gaining momentum. 

One reason for its lack luster beginning is that I don't think people knew what to do with them.

Back in the day, you may have seen one on a billboard or a hard to reach out of the way spot, rendering the code useless because the image needs to be scanned with your smartphone to initiate.  Now, almost everybody know's what one is.  Even giant retail chains like Target are getting into the QR game...see: I Just Shipped My Pants (a real Target campaign, that's WORKING!!)

I'm glad to see a real resurgence in using Quick Response Codes, I really dislike typing long URL's into my phone's browser with my hotdog thumbs.  Scanning a code is faster and very rewarding.  Especially if the call to action has a neat reward waiting at it's destination. 

For instance,  the masterfully designed QR Code just to the left will give you my free "Home Shopping" mobile app. (codes are actually auto generated but look fantastic) 

Here's what mine does.  Scan the code, get the app and when you're driving around home scoping and see a home for sale, just open the app and that home will be identified through your GPS and all the vital information for that listing will be displayed right on your smart phone.  Instantly.  No need to call the number on the sign, so I capture this valued information, not the guy who's not quite up to date with today's innovations.

Here are some examples of new ways groups are calling their audience to action.

How about an Arboretum using this technology in nature with tree meets smart phones.  A registered charity called Climate’s Sake has launched a new program using QR codes that involves an expansion to its Tree Caching trail, and that has been designed to help to encourage children to get out and explore the nature around them.  


  • TreeCaching QR codes encourage children to discover natureTreeCaching QR codes encourage children to discover nature.  Or a museum becoming more interactive with it's visitors in a quick, simple and modern way.

  • QR codes help to highlight museum exhibits featuring African American HistoryQR codes help to highlight museum exhibits featuring African American History

It's the year 2015 and it's my responsibility to learn technology and bring a modern home buying and selling experience to all my customers and clients.   Plus, if you're like me, you'll enjoy finding new and modern ways to connect with today's device savvy home buyer and seller.    

Most smartphones come with a standard QR Code scanner but they're super easy to get so get going and get coding!!  

Here's some interesting information on Quick Response Codes.  http://www.qrcode.com/en/index.html

J Steven Opp

J Steven is a proud native Coloradoan born and raised here in Denver. His love for this city is reflected with his Denver history page on Facebook “Old Images of Denver”. Steve serving in the Colo....

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