Be prepared to see more nostalgic and humorous themes this year as marketers are steering clear of "hot button" ads that aired during last year's big game. Following a backlash on social media, companies are playing it safe to avoid the Twitter attacks of complaints and controversy that followed the more political and social issues ads from a year ago. This year's ad will feature Amazon.com Inc's Alexa losing her voice and Morgan Freeman and Peter Dinklage having a lip sync battle. Pepsi will appeal to nostalgia with a spot that riffs off it's 1992 Super Bowl Cindy Crawford commercial, and Anheuser-Busch, the beer giant, will air a spot that showing employees producing drinking water for natural disaster victims instead of brewing hops and barley.
I don't want to give away all the fun planned for this Sunday, but at $5 million for 30 second ad, I'm sure we'll have something to smile about. Enjoy the game too!
ION REAL ESTATE
Source: The Wall Street Journal.
Author:Steve Stein Phone: 720-353-9000 Dated: February 2nd 2018 Views: 172 About Steve: Steve is originally a midwesterner, growing up in Iowa and Wisconsin, but has now lived in the Denve...
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